What is the actual target of 'Rachcha'?

Broke the opening records ofBusinessman andOosaravelli, then all is set to surpass even the first week records of Mahesh Babu…so, what more is rachchaand Ramcharan are targeting? Reports say either the new set of first day or first week records are not enough for Mega Power Star because he is eyeing on a big goal of crossing both Dookudu and Magadheera on long run.
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