Sunday, April 8, 2012

What is the Commercial Value of Eega ?

What is the Commercial Value of  Eega ?
The brand of SS Rajamouli is enough to rake the moolah in Tollywood. This is not an apprehension but a familiar belief many of our Telugu audience and trade pundits has. Can any film stand only on the brand strength of a Director? Does Hero or Heroine or lead star cast do not have their own share of giving Commercial Identity to a film? What is your answer…Yes or No?

Well, here is an interesting exercise few of exhibitors in overseas market are going through before investing on eega. However, in domestic market SS Rajamouli is the 

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